Apple Hongdae opened today in the center of a bustling university neighborhood in Seoul.

Apple celebrates the opening of Apple Hongdae with a special Today at Apple session featuring hip-hop artist Beenzino.

Apple grantee Shout Mouse Press is helping young authors from underrepresented groups bring their stories to life.

Apple today previewed groundbreaking entertainment experiences launching with Apple Vision Pro.

Researchers from the Apple Heart and Movement Study share new insights into one of the fastest-growing sports around the world: pickleball.

Today, Apple is bringing more choice to iPad users with a new, more affordable Apple Pencil.

Apple today announced the expansion of the Apple Store online store in Chile, where customers can shop Apple’s full lineup of products and services.

Apple’s Community Education Initiative brings advanced technology to students.

This October, Apple Arcade adds four new games, including NBA 2K24 Arcade Edition and Cut the Rope 3.

macOS Sonoma is now available as a free software update, bringing a rich set of new features to the Mac that make work and play even more powerful.

Apple today introduced Meet with Apple Experts, a new global resource for the Apple developer community offering sessions, workshops, labs, and more.

Over 100 new podcasts from top apps and services are launching on Apple Podcasts.

iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, and the new Apple Watch SE arrived in Apple Store locations.

iOS 17 makes iPhone even more personal and intuitive with StandBy, easier sharing with AirDrop, and more, and is available as a free software update.

Apple today released watchOS 10, a milestone update bringing a new visual language to apps, a new Smart Stack, and delightful new watch faces.

iPadOS 17 brings new levels of personalization and versatility to iPad, and is available as a free software update.

Apple TV 4K becomes an even more versatile living room device with the launch of FaceTime on tvOS 17 today.

Today Apple announced it is introducing two new iCloud+ plans with 6TB and 12TB storage options.

Starting tomorrow, customers can pre-order Apple’s new iPhone 15 and choose from a number of financing, delivery, and pickup options.

Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish.