Technology Blog


Highlights from Apple’s keynote event

Photos from Steve Jobs Theater

Guests arrive at Steve Jobs Theater at Apple Park.
Tim Cook on stage at Apple’s September 10, 2019 event.
Deirdre O’Brien announces the reopening of Apple Fifth Avenue in New York on September 20.
Phil Schiller unveils iPhone 11 Pro and iPhone 11 Pro Max, the most powerful and advanced smartphones ever.
Filmmaker Sean Baker and FiLMiC chief technical officer Christopher Cohen explain how FiLMiC Pro utilizes all the cameras of iPhone 11 Pro.
Sri Santhanam explains how the machine learning and low-power design of A13 Bionic make it the fastest chip ever in a smartphone.
TipsWorks founder Yang Yang shows off the advanced graphics and gameplay of “Pascal’s Wager,” made possible by A13 Bionic in iPhone 11.
Kaiann Drance introduces the dual-camera iPhone 11.
Stan Ng reveals Apple Watch Series 5, featuring the innovative Always-On Retina display and watchOS 6.
Dr. Sumbul Desai announces three groundbreaking Apple health research studies on hearing, women’s, heart health and movement, in partnership with leading academic and medical institutions.
Greg “Joz” Joswiak unveils the seventh-generation iPad, featuring a new 10.2-inch Retina display and iPadOS.
Tim Cook premieres the trailer for “See,” an epic world-building drama starring Jason Momoa and Alfre Woodard, debuting November 1 on Apple TV+ on the Apple TV app.
Ann Thai reveals Apple Arcade’s launch on September 19, featuring over 100 new and exclusive games.
Konami brand manager Benjamin Kinney demos “Frogger in Toy Town,” a reimagining of the classic game available only on Apple Arcade.
Capcom producer Peter Fabiano introduces the Apple Arcade exclusive, “Shinsekai: Into the Depths,” an undersea platformer.
Kelsey Hansen of Annapurna Interactive shows off how music interacts with the gameplay of “Sayonara Wild Hearts” from Simogo.
Guests head to the hands-on area at Steve Jobs Theater.
Apple team members demo the new cameras on iPhone 11 Pro for guests.
Keynote guests test out the new iPhone 11 at the hands-on area.
Guests try on the new Apple Watch Series 5.
Attendees experience the new seventh-generation iPad, with Apple Pencil and Smart Keyboard support.


Photos of Apple’s keynote event

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iPhone 11 Pro and iPhone 11 Pro Max: the most powerful and advanced smartphones

Featuring a Stunning Pro Display, A13 Bionic, Cutting-Edge Pro Camera System and Longest Battery Life Ever in iPhone with iPhone 11 Pro Max

Introducing iPhone 11 Pro and iPhone 11 Pro Max, the most powerful and advanced smartphones ever.

Cupertino, California — Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.

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Apple introduces dual camera iPhone 11

Featuring the Fastest, Most Powerful Chip Ever in a Smartphone, Plus an All-New Dual-Camera System and Even Longer All-Day Battery Life

iPhone 11 advances the most popular smartphone in the world with meaningful innovations that touch areas customers see and use every day.

Cupertino, California — Apple today announced iPhone 11, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day.1 iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance.

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Apple Arcade invites you to play something extraordinary

Groundbreaking Game Subscription Service Launches on the App Store for $4.99 per Month on September 19

Apple Arcade, featuring games such as “Skate City” from Snowman, is playable from an all-new tab on the App Store across iPhone, iPad, iPod touch, Mac and Apple TV.

Cupertino, California — Apple today announced that Apple Arcade will be available on the App Store on Thursday, September 19 with iOS 13, offering an all-new way to enjoy games without limits. With a subscription to Apple Arcade for $4.99 per month, users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV. Apple Arcade is launching with a one-month free trial, and users will not find the games on any other mobile platform or subscription service. Apple Arcade games can all be played offline, and a single subscription includes access for up to six family members with Family Sharing. The catalog will exceed 100 games in the coming weeks as new titles are introduced, with more games to come every month. Apple Arcade will be available on September 30 on iPadOS and tvOS 13 and in October on macOS Catalina.

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Apple unveils Apple Watch Series 5

Featuring an Always-On Retina Display, Built-In Compass and International Emergency Calling

Apple Watch Series 5.

Cupertino, California — Apple today announced Apple Watch Series 5, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency calling1 allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Apple Watch Series 5 is available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium. Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.

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Apple announces three groundbreaking health studies

Apple’s support of the medical research community began with the introduction of ResearchKit and CareKit, which expanded the pace and scale at which healthcare could be studied and provided. Apple used ResearchKit to create the Apple Heart Study, which was the largest study of its kind and illustrated the impact virtual, large-scale studies can have on medical research by examining atrial fibrillation to provide validation for the irregular rhythm notification feature on Apple Watch.

“Women make up half of the world’s population, yet even today there has been limited investment in studying their unique health needs,” said Michelle A. Williams, a reproductive epidemiologist and dean of the faculty at the Harvard T.H. Chan School. “This study, unprecedented in scope, will greatly advance our understanding of the biological and social determinants of women’s health, and lead to better health outcomes.”

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Apple introduces new version of the most popular iPad starting at $329

Featuring a 10.2-Inch Retina Display, Apple Pencil and Smart Keyboard Support, and iPadOS for Powerful Multitasking and Creative Capabilities

The new seventh-generation iPad packs even more value into the most popular, most affordable iPad model.

Cupertino, California — Apple today introduced the new seventh-generation iPad, bringing more screen area and support for the full-sized Smart Keyboard1 to its most popular and most affordable iPad. Starting at just $329, the upgraded iPad features a stunning 10.2-inch Retina display and the latest innovations including Apple Pencil2 support, the fast A10 Fusion chip, advanced cameras and sensors, unmatched portability and connectivity, ease of use and great all-day battery life.3 The new iPad is available to order starting today and in stores starting Monday, September 30.

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Apple TV+ launches November 1, featuring originals from the world’s greatest storytellers

Available on the Apple TV App Worldwide, Apple TV+ Will Be $4.99 per Month

Apple TV+ will be available on the Apple TV app in over 100 countries and regions on November 1.

Cupertino, California — Apple today announced Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers, will launch November 1 in over 100 countries and regions. Apple TV+ will offer a powerful and inspiring lineup of original shows, movies and documentaries, including “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.” The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at, for $4.99 per month with a seven-day free trial. Starting today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can enjoy one year of Apple TV+ for free. Through Family Sharing, up to six family members can share one Apple TV+ subscription.

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A message about iOS security

Last week, Google published a blog about vulnerabilities that Apple fixed for iOS users in February. We’ve heard from customers who were concerned by some of the claims, and we want to make sure all of our customers have the facts.

First, the sophisticated attack was narrowly focused, not a broad-based exploit of iPhones “en masse” as described. The attack affected fewer than a dozen websites that focus on content related to the Uighur community. Regardless of the scale of the attack, we take the safety and security of all users extremely seriously.

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Apple’s largest store in Japan opens Saturday in Tokyo

Apple Marunouchi opens Saturday near the Imperial Palace and across from the historic Tokyo Station.

In the heart of the Marunouchi business district, Apple will open its newest and largest store in Japan across from the historic Tokyo Station this Saturday, September 7. Apple Marunouchi is Apple’s third store to open in Japan since last April as part of a multi-year retail investment and expansion in the country. Customers in Japan now have more space to discover Apple products, participate in a Today at Apple session or seek advice from a Genius.

“The opening of Apple Marunouchi marks a significant moment in Apple’s long relationship with Japan,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Marunouchi has amazing energy and our teams can’t wait to welcome customers to our largest store in Japan for the first time on Saturday.”

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Nutanix Finally Offers IPO, Sees Success As Stock Spikes

After several false starts, hyper-converged infrastructure developer Nutanix on Friday finally completed its IPO.

And, in a time when tech IPOs have not been doing well, Nutanix's IPO stands out for a surprising opening day success.

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NetApp To Unveil 'Hard Deck' Program To Assure Partners They Get SMB Storage Sales Exclusivity

NetApp is in the process of rolling out a "hard deck" program and other changes to its channel program, targeting accelerated growth in the storage vendor's small and midsize business market.

A "hard deck" in channel terms is a program in which a vendor sets aside a certain number of customers or potential customers, typically its largest, as targets for either its direct sales team or direct sales working with partners, and leaving the rest to be handled exclusively by solution providers.

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Apple & Deloitte Team Up to Accelerate Business Transformation on iPhone & iPad

View a mobile-optimized version on Apple Newsroom

Deloitte Introduces New Apple Practice to Help Businesses Design & Implement iPhone & iPad Solutions

CUPERTINO, California and NEW YORK — September 28, 2016 — Apple® and Deloitte today announced a partnership to help companies quickly and easily transform the way they work by maximizing the power, ease-of-use and security the iOS platform brings to the workplace through iPhone® and iPad®. As part of the joint effort, Deloitte is creating a first-of-its-kind Apple practice with over 5,000 strategic advisors who are solely focused on helping businesses change the way they work across their entire enterprise, from customer-facing functions such as retail, field services and recruiting, to R&D, inventory management and back-office systems. 

Apple and Deloitte will also collaborate on the development of a new service offering from Deloitte Consulting called EnterpriseNext, designed to help clients fully take advantage of the iOS ecosystem of hardware, software and services in the workplace. The new offering will help customers discover the highest impact possibilities within their industries and quickly develop custom solutions through rapid prototyping.

“We know that iOS is the best mobile platform for business because we’ve experienced the benefit ourselves with over 100,000 iOS devices in use by Deloitte’s workforce, running 75 custom apps,” said Punit Renjen, CEO of Deloitte Global. “Our dedicated Apple practice will give global businesses the expertise and resources they need to empower their mobile workforce to take advantage of the powerful ecosystem iOS, iPhone and iPad offer, and help them achieve their ambitions, while driving efficiency and productivity.”

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Michael Dell And Chuck Robbins Are VCE BFFs

Have no fear channel partners, the "C" in VCE is staying intact. Cisco Systems CEO Chuck Robbins and Dell CEO Michael Dell shook hands and pledged their allegiance to their VCE alliance and its $3 billion Vblock business in a face-to-face video interview.

"Everywhere I go our customers have asked, ‘What's the commitment to Vblock?'" said Robbins in a one-on-one sit-down with Michael Dell posted on YouTube by Dell EMC. "From our perspective it drives UCS, it drives our Nexus portfolio, it drives our ACI portfolio -- so we are committed. … We both feel like our customers and our partners can continue to invest with confidence."

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macOS Sierra Now Available as a Free Update

View a mobile-optimized version on Apple Newsroom

Siri Comes to Mac with All-New Capabilities for the Desktop

CUPERTINO — September 20, 2016 — Apple® today announced that macOS™ Sierra, the latest major release of the world’s most advanced desktop operating system, is now available as a free update. macOS Sierra brings Siri® to the Mac® with intelligent and helpful features users know and love from iPhone® and iPad®, along with all-new capabilities designed specifically for use on the desktop. Features like Universal Clipboard, iCloud® Desktop and Documents, Auto Unlock and Apple Pay® on the web help your Mac work even better with other Apple devices. And Photos gets an update with a new Memories feature that automatically creates curated collections of your favorite photos and videos.

Siri on the Mac can help send messages and email, find documents, look up information, search a user’s photo library, adjust system preferences and more. Users can also drag and drop Siri results into documents or pin them into their Today view for later reference. Universal Clipboard allows users to copy content from an app on one Apple device and paste it into another app on a different Apple device. With iCloud Desktop and Documents users can now access the files on their Desktop from iPhone and iPad. And Auto Unlock lets users automatically log into their Mac when they are wearing an authenticated Apple Watch®.

Apple Pay on the web makes the online shopping experience in Safari® more convenient and secure than ever. Shoppers can now click the Apple Pay button at checkout on nearly 300,000 participating websites, including 1-800-Flowers, Gilt, Instacart, Lululemon, Warby Parker and more, and then complete their purchase with Touch ID® on iPhone 6 or later or with Apple Watch. Users’ credit or debit card information is not shared with online merchants and strong encryption protects all communication between a user’s device and Apple Pay servers.

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Nutanix IPO Update: New S-1 Filing Updates Financials, Outlines Increased Competitive Threat From Dell-EMC

Hyper-converged infrastructure developer Nutanix is making yet another run at an IPO, according to a new S-1 filing.

In the fifth amendment of its S-1, filed with the U.S. Securities and Exchange Commission Monday, Nutanix said it expects to sell up to 16.1 million shares of Class A common stock at between $11.00 and $13.00 per share.

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5 Key Points From Gartner's Q2 Server Market Report

Surveying The Server Scene

Dell made gains while Hewlett Packard Enterprise saw steep year-over-year declines but retained its position atop the revenue mountain in the global server market in the second quarter, according to research firm Gartner.

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Channel Beat: Apple Won't Disclose iPhone 7 Sales

Apple is breaking from tradition with the sale of its new iPhone 7 and 7 Plus phones in that it won't disclose first-weekend sales numbers.

In years past, Apple has proudly touted the number of sales during phone launches.

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Dell Technologies' Haas To Partners: 'There Will Be No Unknowns' In New Channel Program

Channel partners Wednesday get their first official look at the changes Dell Technologies is making to its partner program as it races to establish a new, integrated program by the beginning of its next fiscal year.

Details about the program began to emerge as soon as Dell completed its $58 billion acquisition of EMC last week. The changes were generally well received by partners, who said the company has done a good job of listening to the channel and taking action to ensure partners are treated fairly.

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Veritas Criticizes Competitors--Including Dell/EMC, Nutanix and SimpliVity--As Unfit To Help Customers With Digital Transformation


Veritas Technologies on Tuesday went on the offensive against a wide range of storage competitors, from EMC to SimpliVity, saying those vendors stand in the way of the kind of digital transformation that customers need -- and some are already undertaking.

Veritas executives told customer and channel partner attendees at this week's Veritas Vision conference that the Mountain View, Calif.-based company is the only company that can help with that transition given that it is the only software-only storage vendor with the enterprise experience to do so.

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